By: David Davies
Monday, March 20, 2017 - 10:25 pm
Prominent social video platform Grabyo has announced the launch of Grabyo Cloud Producer – a browser-based production suite for professional quality live streams. Cloud Producer eliminates the need for costly broadcast systems and hardware, giving video creators limitless capacity for delivering high-end, interactive live shows across social channels such as Facebook Live.
“Rights owners and publishers want to reduce their dependency on costly broadcast production infrastructure for the delivery of high-end live streams. Traditional broadcast systems are focused on TV output and digital content creators are often bound by the capacity limitations of their studios,” comments Gareth Capon, CEO at Grabyo. “By launching Cloud Producer, we’re now giving content owners a versatile, digital platform for all their social video editing, distribution and live stream production needs.”
With Grabyo Cloud Producer, content creators can remotely produce high-end live shows with multiple streams, live feed switching, live mobile video input, rich graphics overlays and animations, VOD insertion and instant highlights. It is also tightly integrated with social platforms, allowing easy insertion of user comments, questions and polls. The launch comes amid growing interest in Facebook Live, Periscope, & YouTube and other livestreaming platforms among rights owners.
“We’re massively streamlining the production of professional live shows, helping content creators adapt to the growth in digital audiences, the need to build loyal fan bases and the opportunity to deliver live streams with interactive elements,” continues Gareth Capon.
Grabyo has forged strong partnerships and integrations with the world’s preeminent media and technology companies, including Facebook, Instagram, YouTube, Twitter, Periscope and Snapchat.
The company also recently expanded into the United States, opening an office in New York and hiring sports and entertainment executive Mike Kelley as President of the Americas. The company has already started to partner with several, prominent rights owners in the US, including BeIN Sports and Universal Music Group. Its premier client roster already includes La Liga, the English Premier League, BT Sport, Real Madrid CF, Wimbledon and Formula E Racing.
Grabyo recently partnered with the Hero Caribbean Premier League (CPL) to deliver a remote production for the live stream of the 2017 CPL Draft on Facebook Live. Using Cloud Producer various pre-recorded video segments as well as live graphics were added into the live stream on the fly. The event was streamed on the CPL’s Facebook page.
Caroline Smith, head of digital for Hero CPL, said: “The Hero Caribbean Premier League were delighted to work with Grabyo once again to create a unique, digital-first broadcast for Facebook Live. With over 2.45 million followers, we are proud of the Digital coverage we provide to our fans across the Caribbean and around the world. Using Cloud Producer to insert graphics overlays and pre-recorded VOD content in real-time helped create a top-quality and innovative live broadcast which extended the reach and appeal of the biggest party in sport to an established and new audience of followers and we look forward to building on that relationship for the months and years to come.”