Gravity Media Group appoints Paul Greensmith as CFO

The Gravity Media Group (GMG), which operates globally and acquires businesses serving the live broadcast sector, has appointed Paul Greensmith as its new chief financial officer to oversee GMG’s growth strategy.

Following recent acquisitions and investment, GMG’s current companies include Gearhouse Broadcast, Hyperactive Broadcast and Input Media, companies trusted by the world’s most respected broadcasters, production companies and rights holders to supply technical equipment, facilities and services to capture the most watched live and near live content.

Greensmith has over 15 years’ experience working as a CFO with private equity owners across a range of sectors. Roles included positions at NetNames, Alliance Medical Group and The Priory Group. Greensmith also spent seven years at ITV, where his variety of financial and operational roles included leading ITV’s online and interactive activities.

Greensmith’s appointment is the next step in GMG’s commitment to global expansion after receiving significant investment from TowerBrook Capital Partners in September 2016. The strategy is to grow the business organically and also via strategic acquisitions and by continually supporting clients with the very best services globally. 

“Paul has a wealth of experience in growing organisations across diverse sectors including media, healthcare and technology, all with great commercial success” said John Newton, CEO of Gravity Media Group. “His substantial commercial and strategic experience will greatly enhance GMG and our plans for continued growth.”

Commenting on his appointment, Greensmith said: “Joining John and the team in the next phase of Gravity Media’s development is a challenge I’m looking forward to undertaking. Having worked in the television industry and also within private equity owners for many years, I’m excited to bring my experience on board to develop a strong growth strategy.”

GMG’s Gearhouse Broadcast will be exhibiting its global service for broadcasters, content creators and rights owners on stand 10.B39 at IBC 2017.