Ericsson Powers Period of Change in TV Industry

Ericsson (Booth SU721) will demonstrate a broad portfolio of solutions and services spanning the content lifecycle: creation, preparation and playout, contribution and distribution, video-delivery processing, video-delivery networks, and TV Anywhere consumer experiences.

“Ericsson sits at the forefront of a burgeoning TV and media industry, and our global scale, complete services offering, and extensive and cutting-edge portfolio positions us as the number one enablement partner for our customers,” says Per Borgklint, SVP/head of business unit support solutions. “This is undoubtedly a pivotal moment for television and we have invested to ensure that Ericsson can provide the catalyst for change, with the scale and enhanced capabilities that deliver success.”

As the trend for time-shifted viewing combines with ‘anywhere access’,  TV service providers must ensure their service offerings keep pace by giving consumers control to record and watch live TV content anytime, on any device. In response to this change in viewing behavior, Ericsson has launched its cloud DVR solution, applicable to all QAM and IP-based TV platforms. This crucial consumer application is powered by the Ericsson Video Storage and Processing Platform, a high performance, software-based infrastructure.

Ericsson’s new platform offers a unique, proven infrastructure, which allows for seamless augmentation and replacement of legacy TV services with new cloud-based services. It integrates and virtualizes the storage and processing capabilities of as many Commercial-Off-The-Shelf (COTS) servers as needed, providing outstanding performance gains and allowing operators to avoid many of the complexities and costs associated with launching new services.

Ove Anebygd, Vice President and Head of Solution Area Media, Ericsson, says: “Today’s viewers are more prescriptive than ever. They want simplicity in discovery and immediacy of access to TV Anywhere services, and content delivered in the highest possible quality. They require the flexibility and speed to connect to huge libraries of content, and the ability to record and watch live and linear content whenever they choose. Providing these features can be expensive and many legacy infrastructures simply do not have the functionality to do it. Our customers need the most advanced cloud-centric solutions to drive functions from the home into the cloud, and to enable service differentiation and new efficiencies. Our new cloud DVR solution places us at the forefront of technology capability and performance, with proven deployments at the most demanding customer sites, totaling over 150 petabytes of storage capacity”.

Featured at the Ericsson NAB 2015 booth will be the following:

• Ericsson’s market-leadership position in cloud DVR, following the recent Fabrix Systems acquisition
• Launch of closed-captioning service in the U.S.
• How Ericsson is creating cloud-enabled next-generation pay-TV consumer experiences with the Ericsson MediaFirst TV platform
• Video-centric delivery networks with LTE Broadcast and the evolved Media Delivery Network solution, which are creating new business models for the delivery of content over both fixed and mobile networks
• Leveraging cloud and virtualization approaches in all aspects of media processing and delivery
• OTT solutions across managed, hosted, and on-premises environments
• Solutions for delivery of 4K/UHD content and HDR (high dynamic range)
• Video-compression performance, powered by a powerful professional video-processing chip
• Cutting-edge technology showcased in the company’s invitation-only Innovation Suite
• Product launches and customer deals
• Strong vision for TV in the networked society.

Ericsson’s Media Vision 2020 predicts that, by the year 2020, the global media industry will be worth $750 billion. At NAB 2015, the company will demonstrate how it is preparing the media landscape for this growth, enabling all players in the media value chain to be successful in the new Internet era of television. Positioned at the convergence of IP and media, the company can set the agenda for an industry undergoing a period of unprecedented transformation.