NeuLion Powers Millicom Launch of TigoSports App Service in Latin America
NeuLion (Booth SU9617) and Millicom, an international telecommunications and media company, have partnered to launch TigoSports App, an over-the-top sports-video service for smartphone subscribers to Tigo Bolivia, a Millicom subsidiary.
Millicom’s acquisition of exclusive rights to Bolivian premier soccer league La Liga, and making it available through the TigoSports App, deepens the company’s digital lifestyle strategy by engaging Tigo customers with this high-quality video-streaming service on the go.
Downloading TigoSports App (for Android and iOS), Tigo Bolivia subscribers will be able to access exclusive highlights, live video of Bolivian football matches, and news on-the-go on their smartphones. The app features more than 130 matches across all 12 teams both live and on-demand, the complete league schedule, highlights and video content, scores and updates with the ability to customize notifications and more for real-time access. The app itself and the service that enables it are powered by the NeuLion Platform, an portfolio of video-management, -delivery, and -monetization tools, including HEVC technology to drive 4K video streaming. In 2014 alone, NeuLion delivered more than 50,000 live streamed sports events to locations around the globe.
“Partnering with NeuLion lets us deliver a best-in-class sports-viewing experience to our subscribers on mobile devices,” says Jorge Rincon, head of mobile digital services for Latin America, Millicom. “The full-service NeuLion Platform allows us to take our TigoSports TV Channel content to mobile devices and give our consumers seamless, high-quality live and on-demand access to the premier football league in Bolivia.”
Says NeuLion EVP Chris Wagner, “Mobile viewing continuous to skyrocket, as evidenced by the 87% of viewing on mobile devices during the Univision Deportes World Cup soccer matches. Having access to live sports on the-go and being able to watch seamlessly across multiple devices is a viewer-must today.”
The NeuLion Platform has already been deployed across a rapidly growing number of OTT and TV Everywhere services through partnerships including the NFL, NBA, NHL, and UFC.