Sienna Offers APC Integration With NewTek TriCaster

Sienna announced a new release of its Sienna Media System, adding deep integration with NewTek TriCaster multicamera video-production systems for automated production control (APC). The Sienna and TriCaster solution will be exhibited by EMC Isilon (Booth SL8011) and AP/ENPS (Booth SL7606).

The new integration adds Sienna APC support for TriCaster 8000, TriCaster 860, TriCaster 460, TriCaster 410, and TriCaster Mini.

Sienna’s extensive TriCaster integration is intended to bring full automated production control within the reach of any news or sports broadcaster. It forms a sophisticated media-asset–management, edit-integration, and automation layer between TriCaster and MOS newsroom systems.

“Sienna and TriCaster integration is a tectonic shift in the news industry, delivering fully automated production control with a price point an order of magnitude less than traditional systems.” says Mark Gilbert, CTO, Gallery, Sienna. “Delivering MOS-driven automation of video, audio, vision and audio-mixer control, graphics, and camera moves, Sienna unlocks the true potential of TriCaster for sophisticated live news bulletins.”

Says NewTek EVP, Business Development, Michael Kornet, “We’re excited to welcome Sienna into the NewTek Developer Network. This combination of technologies provides newsrooms with a powerful alternative to expensive traditional automation systems and greater freedom to focus on telling the news.”