Derby invests in big screen technology

English football club Derby County is adding another dimension to the big match experience at its Pride Park Stadium by installing a giant video screen over the summer following a deal with Sports Revolution, the largest media rights owner in UK football stadia advertising, according to Sport Business. The screen, which will be replacing the existing scoreboard will show live action, replays, behind-the-scenes features and scores from around the npower Championship. It will also bolster the opportunity for commercial partners to engage with Rams fans before, during and after the game.

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