Google joins smart TV battle for the British living room

Google is making its long-expected assault on the UK television market with the launch in July of its first product – made by Sony – to let Britons surf the internet, play games and watch videos on TV, according to The Guardian. The move comes amid predictions that Apple too will move into the “smart TV” market, to compete not only with Google, but with Samsung, Sony and LG. All have been aiming to catch a nascent market that analysts say will become very important because it is one of the few bastions of entertainment not yet revolutionised by the internet.

CLICK HERE for full Guardian story.