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Author: Adrian Pennington, Contributor
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AI-powered automated cameras introduced into live host feed in first for German SupercupAs part of its drive to generate more content with the same or fewer resources, the Bundesliga conducted a live test of a fully automated pan-tilt-zoom (PTZ) camera system incorporated into the live host feed of the Franz Beckenbauer Supercup. The...
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Bundesliga places AI at the centre of its media strategyIntroducing the Bundesliga’s latest showcase of technological innovation, Deutsche Fußball Liga (DFL) CEO Steffen Merkel put the emphasis firmly on AI. “AI is not just another tech trend for us,” Merkel said. “It is becoming a fundamental capability that runs...
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Live from the Esports World Cup: Inside the production galleryThe Esports World Cup (EWC) 2026 takes place over seven weeks and caters for individual production of 24 games from multiple publishers. It's a mammoth undertaking, but in the sprawling production area of the Paris Expo Porte de Versailles, in...
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Live from the Esports World Cup: How EFG rebuilt a global production in just eight weeksWhen the Saudi Arabia-backed Esports Foundation announced that the 2026 Esports World Cup (EWC) would relocate from Riyadh to Paris with barely two months’ notice, the headlines focused on logistics, travel, and venue availability. But behind the scenes, the most...
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Eurovision 2026: NEP shares tech plan for seventh consecutive song contest outingIn NEP’s seventh successive Eurovision Song Contest it is operating vision mixing from UHD2 (from the Netherlands) and UHD24 (from Germany). Both are outfitted to be capable of use for the live acts or the interval acts and moderation, although...
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Eurovision 2026: Arri and Riedel reflect on their Song Contest debutFrom Mozart to modern pop, Vienna provides the heritage-rich backdrop for the 70th edition of the Eurovision Song Contest (ESC), which begins today and concludes with the grand final on Saturday. This year there’s a significant change to the workflow...
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Live from The Grand National: ITV Sport Production ready to give viewers the ride of their lifePreparations are coming to a head for the latest running of the world’s greatest steeplechase, and for ITV Sport Production’s lead creative director Paul McNamara, “it’s all about giving people a comfortable ride”. The Grand National draws in between 500...
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Live from the Grand National: NEP saddles up for three-day course-wide coverageFor the team at NEP, the Grand National is the culmination of a year-round operation that must scale, adapt and perform under intense pressure. “This is our tenth year working on the National for ITV,” explains Jon Harris, NEP UK’s...
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Digital twins: Creating XR experiences that go beyond what’s possible at the venueA new front is being opened up in the way sports are covered. Real-time digital twins, immersive AR experiences, and live gaming are bringing sports to a new generation of fans. “Because we have that digital twin, we can use...
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How sports broadcasters are tackling scale, monetisation and engagementThe pressure to deliver more live and on-demand content across multiple platforms – often simultaneously – and with exceptional operational efficiency is a complex, evolving but, let’s face it, exciting engine of the media industry. The most successful sports broadcasters...
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You can touch this: Haptics becoming central to the virtual live experienceThe video industry in general, and sports in particular, is going multi-modal. The picture and audio alone are no longer enough as the industry has pushed resolution, dynamic range and audio fidelity to the point where enhancements are no longer...
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Esports Nations Cup gambles with national prideHaving established the Esports World Cup (EWC) and seen engagement metrics grow from 2024 to 2025, the Saudi-backed Esports Foundation is wasting no time in taking the game to the next level. On 23 August it announced the Esports Nations...
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LA28 chair Casey Wasserman: ‘LA can have a better future because of hosting their games’“There’s no question esports will be a permanent part of the ecosystem 10 years from now,” declared Casey Wasserman, chair of LA28. The scale of ambition of the Esports World Cup Foundation, which runs esports out of Saudi Arabia, is...
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Esports World Cup 2025: Team Falcons defend title as broadcast production ramps up the gameTo no one’s surprise, Team Falcons has won its second consecutive Club Championships at the Esports World Cup (EWC). However, the Saudi-owned esports organisation was taken to the final week by seven other teams, giving the whole tournament a competitive...
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