Recent Posts by Adrian Pennington
By Adrian Pennington | Wednesday, March 19, 2025 - 11:03
It’s football but not as we know it. The Sidemen vs YouTube All-Stars charity soccer match was a mash-up of conventional live broadcast and creator innovation with audience engagement on […]
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By Adrian Pennington | Friday, January 31, 2025 - 09:12
Among the many international sports events staged in Saudi Arabia, the annual Italian and Spanish Super Cups played out over successive weeks in January. What was a single match between […]
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By Adrian Pennington | Friday, January 31, 2025 - 08:19
This year is the 50th anniversary of Alamiya Media and Advertising, a company that arguably pioneered media production in the Kingdom of Saudi Arabia and that has had to rapidly […]
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By Adrian Pennington | Friday, January 17, 2025 - 10:11
One of the biggest news stories of 2024 was the announcement by the English Premier League (EPL) that it would be taking its media operations business in-house. Although this does […]
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By Adrian Pennington | Tuesday, December 17, 2024 - 10:01
Luke ‘the Nuke’ Littler lit a rocket under darts when the 16-year-old astonished and delighted fans in his storming run to the PDC World Darts Championship final last year. He […]
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By Adrian Pennington | Friday, August 23, 2024 - 08:42
Sportcast, based in Cologne and a full subsidiary of the DFL, has been host broadcaster for all matches in the Bundesliga and Bundesliga 2, as well as the Supercup, since 2006-07. […]
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By Adrian Pennington | Friday, August 23, 2024 - 08:29
AI-based processes are being increasingly applied to expand content across the Deutsche Fußball Liga’s (DFL) app, website and social media channels. In particular it is being applied to scale and […]
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By Adrian Pennington | Wednesday, August 21, 2024 - 09:11
As the first big game of the season, the Supercup presents the Deutsche Fußball Liga (DFL) with an annual chance to showcase the media products it has recently developed. And […]
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By Adrian Pennington | Tuesday, August 20, 2024 - 09:22
German football league executives are buzzed about the prospect of immersive experiences and took a step closer to that goal with a claimed world-first demo of a system delivering a […]
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By Adrian Pennington | Monday, August 19, 2024 - 14:13
After proclaiming how exciting the Bundesliga product was on the pitch – including that it averages more goals per game (3.1) than any league in Europe – DFL executives were […]
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By Adrian Pennington | Monday, July 1, 2024 - 13:10
If extended reality (XR) is the next field in sports broadcasting it could jump into the mainstream come summer 2026, when the FIFA World Cup lands in the US, Mexico […]
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By Adrian Pennington | Monday, June 10, 2024 - 08:00
The slow meandering trek of herds of moose doesn’t have much in common with the turbocharged power, noise and control of rally cars but right now in Sweden, they are […]
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By Adrian Pennington | Wednesday, May 29, 2024 - 11:52
The tenth anniversary of the Nordic-based motorsport RallyX has been given a remote production shake-up by facilities provider DMC in the form of Grass Valley AMPP. Mats Berggren, COO, DMC […]
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By Adrian Pennington | Monday, May 6, 2024 - 14:34
Following Loreen’s win in Liverpool in 2023, Sweden has the honour of hosting the Eurovision Song Contest for a record seventh time. Hosted by Swedish broadcaster SVT in collaboration with […]
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