Recent Posts by Brandon Costa, Senior Editor

Sony intros CineAlta 4K cameras to serve expanding market

Having taken the budding 4K marketplace head on with the release — and subsequent IBC upgrade — of its F65 camera, Sony is looking to make the technology more available with the release of two CineAlta 4K cameras. The cameras — models PMW-F55  and PMW-F5  — centre on a new type of 4K Super 35mm image sensor […]  More

NBC’s Olympics Coverage Hauls in Massive Ratings Numbers

As the NBC Olympics production teams begin to work their way back to the States, the network is getting its Nielsen reports in and, as expected, the numbers are huge. According to The Nielsen Company, 219.4 million Americans watched the London Olympics on NBCUniversal’s family of networks, setting the record as the most-watched event in U.S. television […]  More

Elemental’s Olympic Partnership Another Win for Company

The London Olympic Games will come to a conclusion this weekend and it will mark another victory in what can easily be described as “The Summer of Elemental.” Over the past couple of months, the multiscreen content delivery technology company continued to extend its sports presence, adding the Olympics to its other latest clients, MLB Advanced […]  More

Sony Cameras, Media Backbone Take Center Stage for NBC Olympics

London 2012 marks the eighth consecutive Games that Sony has worked with NBC Olympics, and it’s of little surprise that the popular tech company has an overwhelming presence within the International Broadcast Center (IBC) in London. NBC Olympics is using more than 2,100 pieces of Sony gear, including HD cameras, production switchers, and more than 700 […]  More

Live from London: NBC’s Lazarus “Couldn’t Be More Pleased” with Olympics Production

As far as Twitter junkies and the blogosphere are concerned, NBC’s Olympics coverage has been a disaster. However, amidst the firestorm of criticism, NBC Sports Group chairman Mark Lazarus has a simple response to his naysayers: scoreboard. Despite the backlash that has led to the infamous Twitter memes #NBCFail and @NBCDelayed, the Peacock is basking in […]  More

Live From London: Panasonic, OBS Present Largest 3D Offering to Date

3D entertainment continues to be a polarizing topic among consumers and industry professionals alike, but there’s no denying that 3D production technologies are advancing at a rapid pace and content is becoming more readily available than ever. As part of its London Olympics coverage, NBC is offering the first 3D Olympics, churning out as much as […]  More

Live From London: Ball State’s Best Take on Olympics

  The calling card of Ball State is its commitment to what it calls “immersive learning.” This summer, the state-run research university in Muncie, IN, is more than living up to its promise. Forty students from across the school — Telecommunications, Journalism, Sports Administration, Public Relations — are all coordinating on “BSU at the Games,” a multiplatform […]  More

Live From London: Ball State’s Best Take on Olympics

  The calling card of Ball State is its commitment to, what it calls, “immersive learning.” This summer, the state-run research university in Muncie, IN is more than living up to its promise. Forty students from across the school – Telecommunications, Journalism, Sports Administration, Public Relations – are all coordinating on “BSU at the Games,” a […]  More

Miranda to launch Kaleido-XQUAD

There are few production technologies that have changed more rapidly over the past few years than the studio and truck multiviewer. That evolution will continue when Miranda Technologies launches its standalone Kaleido-XQUAD quad-split multiviewer.  More