Recent Posts by Birgit Heidsiek

Digital disruption enables the next generation of ‘broadcasting’ for Lagardère Sports

Due to digitisation and advances in technology the lines between traditional broadcasting and digital media are blurring. As a key player in the changing landscape, Lagardère Sports is enabling rights holders and sponsors to create innovative media events. Digitisation offers the possibility for market players to launch their own media platform as Lagardère Sports proved […]  More

Swiss sports channel MySports operates second studio by remote production

When a Swiss ice hockey player is showing why it may qualify for the Swiss team at the Winter Olympics in Pyeongchang, the live event can be seen at the new Swiss sports channel My Sports. MySports is presenting live broadcasts of all ice hockey matches of the Swiss National League, the Kontinental Hockey League (KHL) […]  More

VAR: Bundesliga’s video assist becomes the new normal

The introduction of Video-Assist in the German Bundesliga has become the new normal. Since the Bundesliga season 2017/18 kicked off, the Video-Assist has been tested in an online mode. The new system makes it possible to check complicated situations more carefully. In any case, the referee on pitch remains the decision-maker. The signals of all […]  More

Cineflight provides an overview effect at sports events

When the Dutch cycling team Boels–Dolmans Pro Cycling was gaining the lead at the 2017 UCI Women’s WorldTour in Vårgårda, the Swedish broadcaster SVT presented some impressive aerial shots that gave the audience an overview of the situation and increased the production value of this live event. The aerial filming crew from the Hamburg-based company […]  More

Behind the scenes at the new Sky Deutschland broadcast centre

The kick-off the 2017/18 Bundesliga season has put production at full capacity at the new Sky Sport HQ in Unterföhring. Located in the former Riva Television Studios in the neighborhood of Sky Headquarter, the new sports broadcast centre operated by the German pay TV company incorporates: 90 new workplaces; four studios with a total size […]  More

sporttotal.tv heralds new era for German amateur football

By rebranding wige MEDIA as sporttotal, the German company is emphasising the clear focus on its future business model. The new platform sporttotal.tv is transmitting live matches of amateur football matches all across Germany, which will give the Cologne-based broadcast production company a major boost. The basis for this new business area is a special […]  More

Supponor and the value of TV-visible in-venue branding in an AR world

The powerful augmented reality technology of London/Helsinki-based company Supponor might become a big game changer when it comes to advertising at big sports events. Thanks to this smart technology the live transmission of a soccer match can be broadcasted to different regions all across the world with audience-specific virtual perimeter advertising. The virtual replacement of […]  More