Recent Posts by Brandon Costa, Director of Digital

Disney partners with Twitter on new live content and advertising sharing deal

It was announced on Monday that The Walt Disney Company has entered an agreement to build content and advertising opportunities for Twitter. ESPN, naturally, is a major part of the deal. “Bringing together the best brands in sports, news, and entertainment is something only The Walt Disney Company can deliver,” said Justin Connolly, EVP, affiliate sales […]  More

ESPN airs first live 4K sporting event in Latin America

ESPN made history on Tuesday April 24, delivering the first live 4K sporting event to audiences in Latin America. The broadcast of the first leg of a home-and-away UEFA Champions League semifinal between Liverpool and Roma was distributed on DIRECTV Channel 4000 in Argentina and Peru. The network plans to also air its live coverage of the […]  More

NAB 2018 in Review: OTT, AI, machine-learning and IP are top digital highlights

If direct-to-consumer live-sports-streaming services weren’t already in the mainstream, they sure are now, following the launch of both Disney’s ESPN+ and Turner’s B/R Live this month. Live over-the-top (OTT) technologies and the tools that make them possible were the buzz of the NAB 2018 show floor last week. In addition, there was plenty to be shared […]  More

Sports Graphics Forum: BT Sport’s Paul Jamieson on graphics innovation for The Ashes

The Ashes Test cricket series between Australia and England recently wrapped up Down Under and as the broadcasting rightsholder, BT Sport went all out on the production. At the recent SVG US Sports Graphics Forum, we talked with Paul Jamieson, director, creative and on air, BT Sport, about how graphics and augmented reality played key […]  More

LiveU deployed 190 units to broadcasters at the PyeongChang Winter Olympics

Many Olympic Games broadcasters are in need of a simple and portable way to get their content back home and, for many, that means utilising the services of a transmission partner like LiveU. A whopping 190 LiveU units were deployed last month by various broadcast entities across PyeongChang with those units churned out 7,100 live sessions […]  More

CBS launches new 24/7 streaming sports-news network, CBS SPORTS HQ

There’s a new player on the direct-to-consumer, digital-live-sports-content block in the US. CBS has launched CBS SPORTS HQ, a 24-hour live-streaming sports-news, highlights, and entertainment platform available for free on laptops, mobile devices, and selected connected-TV devices. The effort is a combination of resources between CBS Sports, CBS Sports Interactive Advanced Media, and the media […]  More

Live from PyeongChang: OBS’s OVP offers a bevy of streaming-infrastructure options to rightsholders

All across the globe, viewers have enjoyed two weeks of spectacular coverage of the 2018 Winter Olympic Games, and not just on their television sets. In fact, the live-streaming numbers pouring in over the past week reveal that a lot of people are watching the Olympics on a device other than their TV. As with […]  More

Streamed coverage of Super Bowl LII Peaks at 3.1m

According to NBC Sports, Super Bowl LII was the most live-streamed Super Bowl in history, hauling in an Average Minute Audience (AMA) of 2.02 and peaking at 3.1 million concurrent streams. The Super Bowl was available for streaming on the NBC Sports app,,, TV Everywhere, the En Vivo app,, the NFL Mobile app from […]  More