ADVERTISEMENT
Author: Callum McCarthy, Editor-at-Large
-
YouTube transformed the culture of golf. Which sport is next?Rumours of golf’s death were greatly exaggerated. That said, it was a bit worrying for a while. Once Tiger’s peak had passed, the sport once again faced the contention that it was a stuffy, exclusive, corporate pursuit for the professional...
-
Analysis: Formula E, Logan Paul and the downside of renting attentionIn his latest column, Editor-at-Large Callum McCarthy examines a current digital trend - 'doing something with influencers' - and finds that association alone is not enough to boost long-term engagement and reach metrics. Formula E loves a cumulative statistic. In...
-
Can Australia’s sacred cows survive sport’s financialised world?Australia is a sports juggernaut. Dominant cricket teams, unbeatable at rugby league, exceptional Olympians, Mark Viduka. It’s also one of only two countries in the world to turn a totally domestic pastime into a billion-dollar sports league. The Australian Football...
-
Chasing Sunday was a big, beautiful risk. Sport needs it to pay off.The PGA Tour wants to make standalone sports documentaries great again after years of identikit docudramas. Chasing Sunday is a fantastic start to that campaign. It’s been a little while since something like Chasing Sunday got made. The PGA Tour’s...
-
Analysis: What Saudi Arabia’s Vision 2030 pivot means for global sport and mega-projectsIf something sounds too good to be true, it usually is. Saudi Arabia’s Vision 2030 transformation project promised to catapult an insular desert petrostate to global A-list status in the space of 15 short years and, as an additional bonus,...
-
Explained: What the Premier League really wants from OTTThe Premier League is a global media sensation. It earns well over $5bn every year from its broadcast rights, most of which comes from outside its domestic market. It is the only major sports league in the world that can...
-
Analysis: In a short-obsessed world, sport must accept its vertical challengeThe next great sports production gimmick is never far away. The 2000s was an age of cheap, fun experiments like Fox’s glowing puck or Sky’s PlayerCam. The 2010s were all about wearables, with 3D, VR and AR sold as a...
-
Analysis: NBA president Adam Silver is taking a big bite with NBA Europe. Can he chew it?An adviser to European basketball institutions recently told me about a meeting he attended with a club’s owners and executives. The adviser was going over the club’s earnings should they continue to compete in the current top-tier competition, EuroLeague, or...
-
Analysis: Will 2026 be the year Europe embraces the equity-for-rights model?If your job was to sell the media rights of a lower-tier or brand-new sports property, how would you go about it? Would you barge into the offices of the biggest broadcaster in your territory and tell them exactly how...
-
Analysis: As sports media values trend negative, scarcity and quality are kingThere is a fundamental and growing disconnect between the desires of the sports industry and the behaviour of the sports fan. The industry thinks in terms of calendars and schedules. Sports fans think about sport in terms of seasons: regular...
-
Analysis: Paramount bets on the ‘battering ram’ with Champions League playParamount’s charge into Champions League rights signals a fresh shake-up in European sports media, but its high-stakes move into tough markets will test whether the old playbook still works, writes Callum McCarthy. Rupert Murdoch used to describe sport as a...
-
Analysis: Is Baller League really the future of sport?With KSI on the touchline and a production team steeped in Soccer AM chaos, Baller League serves up football as content first and competition second. But does that make it the future of sport, or just a momentary thrill? However...
-
Analysis: No matter the sport, women need a fair share of the biggest stagesThe Women’s Cricket World Cup in India once again proves that women’s sport shines brightest on the biggest stages. In 2025, nothing else will do, writes Callum McCarthy. India’s victory in the Women’s Cricket World Cup against South Africa on...
-
Analysis: Is piracy just the cost of doing business?It’s high time that sport started having adult conversations about piracy. Does it really cost the industry almost $30bn a year? Or is it just the cost of doing business as an expensive subscription product? SVG Europe editor-at-large Callum McCarthy...
Upcoming Events
ADVERTISEMENT