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Author: Callum McCarthy, Editor-at-Large
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Analysis: No matter the sport, women need a fair share of the biggest stagesThe Women’s Cricket World Cup in India once again proves that women’s sport shines brightest on the biggest stages. In 2025, nothing else will do, writes Callum McCarthy. India’s victory in the Women’s Cricket World Cup against South Africa on...
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Analysis: Is piracy just the cost of doing business?It’s high time that sport started having adult conversations about piracy. Does it really cost the industry almost $30bn a year? Or is it just the cost of doing business as an expensive subscription product? SVG Europe editor-at-large Callum McCarthy...
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Analysis: Premflix? Don’t count on it – the cautionary tale of Ligue 1+While French football pins its hopes on a risky direct-to-consumer play, the economics - despite some healthy early subscriber numbers - don't look great. In his second article for SVG Europe, editor-at-large Callum McCarthy looks at why for the Premier...
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Analysis: YouTube, Goldbridge and why authenticity is key to ‘strategic’ rights dealsSports rights-holders are scrambling for younger audiences, experimenting with YouTube streams, watchalongs and influencer-led coverage. In his first article for SVG Europe, editor-at-large Callum McCarthy examines why authenticity, not production gloss, is what wins hearts in the streaming era. Any...
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