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Author: SVG Contributor
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Rewriting the playbook: SES on how content orchestration is transforming the business side of sports broadcastingBy Michele Gosetti, VP, sports & events & new media, SES. The way that sports content is distributed to global audiences has changed enormously over the past few years. A once simple model of beaming a signal up to satellite...
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Game on: Synamedia shares why sport must keep changing to stay the sameBy Simon Brydon, head of sport – video network, Synamedia. “If we want things to stay as they are, things will have to change.” Giuseppe Tomasi di Lampedusa’s line from The Leopard, brought to life this year in Netflix’s lavish...
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Meeting demand: Pixitmedia explores the shift towards adaptive, smarter and leaner sports broadcastingBy Kedar Mohite, senior product marketing manager, Pixitmedia. 2026 will be one of the biggest years for sports, with major events such as the FIFA World Cup, Commonwealth Games, and the Winter Olympics, alongside annual pillars including Wimbledon, the FA...
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Clear intentions: InSync on why 2026 will be the year of recalibration in sports broadcastingBy James Taylor, CEO, InSync. As 2025 draws to a close, the lessons from a landmark year in sports broadcasting are coming into focus. The past 12 months have brought major tournaments, major investments and major questions, not just about...
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Sports broadcasting in 2025: HEVC and HDR take centre stage for Net InsightBy Jonathan Smith, business development director, cloud, at Net Insight. Sports broadcasting in 2025 has seen a shift towards more prevalent use of a couple of technologies: High Efficiency Video Coding (HEVC) and High Dynamic Range (HDR). While neither are...
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Problem solver: Cobalt Digital on why it’s time for IPMX to shineBy Ciro Noronha, CTO, Cobalt Digital. Since the late 1990s, there has been a race to replace every coaxial cable around a broadcast facility with some sort of IP transport, a trend that later moved into the pro-AV space. The...
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Overcoming obstacles: Slomo.tv shares the economic and technical reasons behind the growing adoption of ST 2110By Igor Vitiorets, CTO, Slomo.tv. In my opinion, 2025 is the year of ST 2110. Initially, when the SMPTE ST 2110 suite of standards was introduced, it was challenging to use. The IP standard SMPTE ST 2022 came earlier, but it turned...
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The great cloud acceleration: 2026 will be the year workflows get smart, says Fonn GroupBy Amisa Saari, VP of product marketing, Fonn Group. 2025 was (yet another) year of AI, there’s no question about it. Generative, agentic, LLM, AI dominated in tech news everywhere, not just media tech. Within media tech we saw fascinating...
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New possibilities: Telos Alliance on how next generation audio will transform the sports production landscapeBy Costa Nikols, executive team strategy advisor, media & entertainment, Telos Alliance. The sports broadcasting landscape in 2025 consolidated many of the technological experiments of the previous five years: streaming rights battles intensified, personalisation and multiview features became mainstream priorities,...
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Crystal ball gazing: Pixotope on how tech is enabling personalisation, interactivity and monetisation in sports broadcastingBy Simon Davis, CXO, Pixotope. Sports broadcasting is changing more than it has since the move from standard to high definition. What’s potentially ahead is not just a technical update, but a whole new way to watch, follow and take...
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Flexibility matters: Appear on the role of hybrid stacks and orchestrated services on media organisations’ successBy Ian Wagdin, VP technology & innovation at Appear. Ask ten media executives what their companies do and you’ll hear the same familiar labels: broadcaster, streamer, platform, rights holder. But look more closely and the way they operate tells a...
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Beyond REMI: TAG predicts the transport protocols that will deliver the largest 2026 football tournamentBy Paul Schiller, product marketing manager, TAG Video Systems. The 2026 FIFA World Cup, spanning three countries across North America, is more than just a large sporting tournament; it will be the ultimate operational test for the hybrid production model....
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Service, partnerships and innovation: How the sports broadcasting industry can win in 2026, according to TelstraBy Deidre Joubert, head of market development, Telstra Broadcast Services. This year, sports organisations faced relentless pressure to cut costs while still delivering more immersive experiences – a trend that shows no sign of slowing down in 2026. As technology...
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Cameras, AI and data: Sony on how technology is democratising and enhancing sports coverageBy Norbert Paquet, head of live production, Sony Europe. After a post-Olympic pause in 2025, the sports broadcasting world enters 2026 with renewed urgency — and just enough discomfort to spark genuine change. The industry has spent years talking about...
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