MAM now integrated into ToolsOnAir’s just: broadcast suite

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Thursday, September 6, 2012 - 15:06
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ToolsOnAir continues the integration of Media Asset Management into their acclaimed just: Broadcast Suite of applications for broadcast video professionals. With the introduction of just:mam, ToolsOnAir’s Broadcast Suite now includes direct implementation of a set of Media Asset Management tools.

In cooperation with Cantemo and Vidispine Backbone, ToolsOnAir will use this year’s IBC to introduce a complete, end-to-end workflow solution that adds high end, scalable Media Asset Management to their existing multichannel ingest and playout automation tools. Integrated into just:in for ingest, and just:play and just:live for playout, just:mam delivers fast and easy access to a wide range of media and metadata, all within the intuitive ToolsOnAir “TV Station in a Mac Mini” user interface. just:mam also offers deep integration into the Adobe Premiere Pro CS6 user interface, enabling editors and producers to work entirely within the Premiere Pro environment, facilitating features such as search for source material from just:mam, drag and drop to the timeline, and posting back the rendered result including metadata.
As Gilbert Leb, ToolsOnAir’s VP of Sales and Marketing, explains, just:mam offers the ideal missing link in the workflow from ingest to playout, including Newsroom integration with ENPS or OCTOPUS.

“Our customers have made it clear that modern media asset management capability is a must-have in today’s connected world,” adds Leb. “After considerable research, we determined that Cantemo MediaBox based on Vidispines’ Backbone offers the strongest foundation on which to base just:mam. It offers tremendous capability to grow and expand with our customers’ needs.”

“We believe in letting our users continue using the tools they love and are familiar with,” states Erik Åhlin, CEO and Co-Founder of Vidispine. “just:mam is a fantastic example of exactly this philosophy. Not only can ToolsOnAir’s existing customer base add asset management to their workflow, but with the ability to deploy key functions within the Adobe Premiere Pro CS6 user interface, users get what they need, using the tools they want to use. To me, this is what workflow innovation is all about.”

“One of the foundations of our vision when we started building our DAM solution was to design a flexible system which can be expanded and adapted to fit seamlessly in to existing infrastructures and workflows,” said Parham Azimi, CEO and Co-Founder of Cantemo. “just:mam is the perfect example of this vision in a real life scenario where existing and new customers to ToolsOnAir can choose to introduce media asset management capabilities to their current and future workflows.”

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