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Milano Cortina 2026: Alibaba brings cloud-based AI innovation to Winter OlympicsAlibaba Cloud is partnering with Olympic Broadcasting Services (OBS) and the International Olympic Committee (IOC) to deploy cloud and AI technologies for the Olympic and Paralympic Winter Games Milano Cortina 2026. Building on deployments at Tokyo 2020, Beijing 2022, and...
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Milano Cortina 2026: AI tracking introduced for curling coverageThe Winter Olympics get under way this evening, with the first sessions of the curling mixed doubles providing Olympic Broadcasting Services (OBS) with an opportunity to debut new innovations in coverage from the very start of the 2026 Games. For...
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AI orchestration, long-tail innovation and multi-format delivery: LiveU’s outlook for sports broadcasting in 2026By Ophir Zardok, head of sports strategy & business development, LiveU. If 2024 was the year the industry declared AI would transform everything, then 2025 was the year we realised how far there is still to go. AI dominated every...
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Trophée des Champions to feature AI-dubbed commentaryThe Trophée des Champions match between Paris Saint-Germain and Olympique de Marseille will feature AI translated commentary, which LFP described as a first in European football. The annual Trophée des Champions, which this year is being held in Kuwait on...
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A new power: MRMC on how the next wave of sports coverage will be driven by AI automationBy Marius Merten, sports broadcast manager, MRMC. Over the past 12 months, the content of sports reporting has changed along with other media concepts. As football clubs and leagues at all levels invest in content and streaming services, the number...
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Striking a balance: Human talent remains essential as AI accelerates, says MoovBy Duncan Foot, CEO, Moov. Artificial intelligence (AI) continues to accelerate its presence across industries worldwide, and the broadcasting sector is no exception. AI-driven tools now possess the ability to generate visuals, automate graphics and even manage live broadcasts with...
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Trust in content provenance, accuracy and speed: The next challenges of AI adoption in sports production, according to EVSBy Alex Redfern, CTO, EVS. Artificial intelligence has moved well beyond the experimental stage in live sports production and is now commonly used across today’s workflows. From speeding up routine tasks to enabling creative output that would have been unthinkable...
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