Stats Perform has launched Opta Pulse, an AI-assisted video creation and distribution solution that it says enables leagues, rights holders and broadcasters to produce high-quality sports highlights up to 80% faster than traditional workflows.
Opta Pulse combines real-time Opta data, synchronised video and AI-assisted detection to help content teams instantly identify, clip and publish the moments fans care about most.
“Sports video teams are being asked to do more than ever: create more clips, for more platforms, at greater speed, without compromising quality,” said Andrew Skweres, SVP product at Stats Perform. “Opta Pulse connects Opta’s trusted live data with synchronised video and AI-assisted workflows, helping publishers get to the moments that matter faster and turn them into content fans want to watch.”
The platform uses AI-assisted detection to identify key match events and generate broadcast-quality clips in under a minute. Full highlight packages can also be produced significantly faster than with existing tools, helping teams publish sooner and stay ahead in the race for audience attention.
By reducing manual effort and minimising the risk of editing errors, Opta Pulse allows production teams to scale output while maintaining consistency and editorial standards.
Built on Opta’s trusted sports data, Opta Pulse goes beyond simple video clipping. By combining detailed match data with video, it enables teams to surface not just what happened, but why it mattered.
Publishers can create highlights around key moments like goals, shots and saves while also uncovering deeper storylines from player milestones and tactical patterns to historical context and live match narratives.
Opta Pulse supports direct publishing across digital and social platforms, with automated formatting for vertical and square video. This allows teams to quickly tailor content for the channels where fans are most active, without additional production steps.
Through integration with Opta Search, Opta Pulse also enables rights holders to rediscover and package archive footage across more than 1,000 competitions worldwide. Teams can quickly create themed content, highlight historical moments or develop sponsor-led features, extending the value of existing rights and supporting new commercial opportunities.
