7 Production builds first Middle East 4K UHD truck with GV on board
UAE-based 7 Production has chosen a Grass Valley workflow for its latest 4K UHD outside broadcast (OB) truck – the first of its kind in the region. The sale was managed in conjunction with Grass Valley’s regional channel partner BSS.
Slated to go live in Q3 2020, the new OB truck is fully HDR-ready and will house Grass Valley’s Kahuna 9600 production switcher with Maverik control panel, Sirius 840 router and MV-800 multiviewer. 7 Production has also added Grass Valley’s LDX 86N 4K and LDX 86N Universe cameras to its portfolio, delivering flexible licensing options for upgrades to 4K, HDR and high-speed capabilities.
The new truck will be deployed at the region’s premier sporting events, such as the Abu Dhabi and Bahrain F1 Grand Prix events and The Arab Nations Cup soccer tournament and support live concerts.
“Like their peers around the globe, sports fans in the Middle East want access to stunning images and rich content that bring them closer to the live action. We are committed to giving our clients the power and capability they need to meet the demands of their audiences,” said 7 Production CEO Hadi Ghanem.
“By bringing the first 4K OB unit to the region we can stay ahead of the market curve with the ability to serve our clients requirements today and tomorrow. We chose Grass Valley for its reputation in live sports production and the ability to deliver a glass-to-glass solution.”