ADI named Best Large Business Serving Football for second year running
ADI has been declared the Best Large Business Serving Football for the second consecutive year at the prestigious Football Business Awards. The event, hosted at Chelsea’s Stamford Bridge, London, celebrates excellence in football business and rewards the best in the industry.
ADI’s CEO, Geraint Williams, said: “To win this honour for a second consecutive year is an unprecedented achievement and is recognition of the tremendous value our solutions bring to sport. The calibre of the contenders this year was higher than ever, and we congratulate all of the other nominees and winners who, collectively, make our industry an extremely exciting place to be.”
The award comes as ADI enters its 25th year of business, during which time the company has cemented a position as the leading technology supplier within sport. Supported by more than 140 employees, ADI has defied the trend in the technology sector, witnessing numerous other suppliers enter and leave the market, to consistently deliver innovation that has changed the commercial face of the sport.
ADI now delivers over 6,000 live broadcast feeds for the Premier League and Football League – creating huge value for clubs, leagues, brands and fans. In the stadium, ADI’s wide range of display solutions are changing the way clubs and brands communicate to create new commercial opportunities, and the fact that 13 of the 20 Premier League clubs have chosen ADI’s digiBOARD perimeter LED solution is testament to the quality, and longevity of the technology.
Williams continues: “We operate in an extremely high profile industry; if our solutions didn’t deliver, the consequences would be catastrophic. We realise that our customers put a lot of faith in us, and some have been doing so for decades.
“More than ever our customers are seeking longer-term commercial relationships. They need to ensure that when they invest in new technology it will stand up to the scrutiny of fans, investors, federations and rights’ holders and, working with ADI, they have the security of 25 years’ worth of experience supporting their decision.”