AE Live adds AR graphics to Super Rugby fixture

AE Live NZ delivered augmented reality graphics over drone footage on Saturday’s Blues v Hurricanes Super Rugby Pacific match.

AE Live NZ collaborated with Sky Sport NZ to introduce the “ground-breaking” new graphics experience for rugby enthusiasts worldwide for the May 11 fixture.

Sky Sport NZ executive producer Marcus Kennedy said: “We’re thrilled to offer our NZ viewers a unique sports experience, that not only breaks new ground in New Zealand in offering our audiences compelling and beautifully designed graphics, but also showcases the cutting-edge technology that we can access with our partners at AE Live NZ.”

Match Graphics, including match IDs, score updates, and player profiles, were applied in an innovative way to live drone filmed content.

The live AR graphics are designed to significantly elevate viewer engagement and enhance the game experience for the Super Rugby Pacific fanbase.

The visual design drew heavy inspiration from the Super Rugby Pacific brand, championing the ethos of “The Power of the Pacific.”

Kaylene Hurley, of AE Live NZ, added: “For this special event, we’ve assembled a dedicated broadcast crew to collaborate with Sky NZ Sports production team, working seamlessly in a live environment to deliver pioneering sports graphics.

“Sky Sport NZ asked us if we could deliver AR graphics over drone footage, a challenge of significant technical complexity – and we were delighted with what we achieved.”

This initiative marks a significant stride forward in delivering premier Super Rugby coverage for 2024, promising an unparalleled viewing experience for audiences, AE Live said.

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