Aframe is newest SVG Europe sponsor

The latest organisation to join the prestigious roll-call of SVG Europe sponsors is Aframe, developer of an eponymously-named cloud video production and asset management system with capabilities in collaboration, review and approval, archive and tagging. Launched in 2010, many thousands of video professionals rely on Aframe to organise and streamline video production or as an adjunct to existing MAM solutions.

Aframe users upload original, raw video footage from wherever they are in the world into Aframe’s cloud, securely store it there, and share it with anyone as they collaborate on TV, film and corporate video productions. The timecode-specific metadata that Aframe users generate can be transferred directly from the cloud into any of the top NLE platforms. Once there, the metadata relinks with the original media – retaining all user changes automatically.

If desired Aframe can provide logging services that makes video discoverable and expedite finding the perfect clip. Aframe also can serve as a cloud-based MAM architecture to centralize a library of production and broadcast-ready video assets and supporting documentation.

Aframe clients include the BBC, MTV and Endemol, covering every genre in professional video broadcasting as well as many of the world’s great sporting events, including the 2012 Olympics, mixed martial arts and the ATP tennis tour.

Commenting on the decision to become an SVG Europe sponsor, Aframe CEO and co-founder David Peto remarks: “Aframe is incredibly proud to join SVGE as a sponsor. Today’s increasingly competitive world of sports broadcast and production is a good match for the innovative solutions Aframe provides inn streamlining workflows. We think we help our clients move the goalposts a little more in their favour.”