AI audio pioneer Salsa Sound renews Bronze sponsorship of SVG Europe

Salsa Sound’s MixAir GUI

Salsa Sound, which works with sports clubs and broadcasters to deliver immersive and exciting audio mixes for sporting events around the world, has returned as a Bronze sponsor of SVG Europe.

The company’s MixAir artificial intelligence-driven automatic audio mixing system for live sports, was recently chosen by Arsenal FC to create an immersive audio mix for match highlights packages that take fans inside the ground so they can soak up all the key moments from the game.

MixAir not only creates engaging pitch mixes, but also automatically manages crowd, commentary and aux-in feeds, and can create as many mix variants in whatever formats needed, for whatever requirement is available.

The company is also known for its vCrowd virtual crowd sound solution, which gained particular attention when fans were unable to attend events during pandemic lockdowns. It was used by clubs including Manchester City FC, and by CBS for the NWSL Challenge Cup competition, the first televised sport to return in the US.