Alibaba Cloud joins SVG Europe as a Gold sponsor

© 2021 Olympic Broadcasting Services

Infrastructure-as-a-Service (IaaS) provider Alibaba Cloud has joined SVG Europe as a Gold sponsor.

“As the world’s third leading and Asia Pacific’s leading IaaS provider, Alibaba Cloud is very glad to join SVG Europe and bring our know-how to the community. By leveraging our global infrastructure in 28 regions around the world and advanced media solutions, we are dedicated to helping broadcasters and content producers to produce, upload, process, manage and deliver their digital media content with ease and intelligent insights across multiple formats, platforms and locations,” said Raymond Ma, general manager of Alibaba Cloud Europe and ANZ.

Alibaba’s cloud technologies have been utilised on some of the world’s largest sporting events. This includes the Olympic Winter Games Beijing 2022, where they were utilised to increase broadcasting efficiency while bolstering coverage of the Games through more innovative and inclusive viewing experience for global sports fans.

Thanks to Alibaba, rights-holding broadcasters were able to receive live footage through the public cloud infrastructure for the first time during the Olympic Winter Games – a more agile option with only a fraction of the cost compared to other transmission methods. In addition, leveraging Alibaba’s cloud solutions, global sports fans were able to experience immersive viewing of the exciting competition moments from a wide range of optimal angles.

Alibaba will be showcasing its media solutions and the smart technologies used during the 2022 Olympic Winter Games on stand 5.A39 at IBC2022.