Amazon snaps up exclusive UK & Ireland rights for WTA tennis tournaments

Amazon Prime Video has picked up the exclusive live and on-demand rights to Women’s Tennis Association (WTA) tournaments in the UK and Ireland in a four-year deal that starts in 2020.

A minimum of 49 tournaments will be shown in the first year, taking in 2,000 matches, including games from the four WTA cornerstone Premier Mandatory events of the Open in Indian Wells, the Miami Open, the Madrid Open and the China Open.

Also included is the season-ending WTA Finals in Shenzhen, China.

Alex Green, European managing director of sport at Amazon Prime Video, said: “We are excited to be the home of tennis and will offer viewers the most comprehensive coverage, at no extra cost to their Prime membership.”

Micky Lawler, WTA president added: “We have been so impressed by their vision for our sport and are confident the Prime Video team will be a great partner of the WTA.”

Prime currently offers exclusive streamed coverage of 37 ATP Tour events (2019-2023), the US Open (2018-2022) and the Laver Cup (2019).

WTA live and on-demand tournaments will be available across multiple devices on the Prime Video app for TVs, game consoles, set-top boxes and connected devices, including Amazon Fire TV and Apple TV, mobile devices and online.