AmberFin, Encompass Digital Media detail partnership

The partnership will establish Encompass Digital Media as the first company globally to integrate AmberFin’s Transcode Farm Controller capabilities within its file-based workflows that will allow for immediate service and support for the facility’s contract with Discovery Networks.

The new iCR Transcode Farm Controller functionality builds on AmberFin’s market leading multi-format transcode capabilities. The iCR Transcode Farm Controller significantly increases the flexibility and versatility of a multi-node transcode environment, bringing improved resilience and robustness whilst simultaneously bringing cost savings through more versatile network licensing capabilities.

“Our partnership with Encompass Digital Media is a great example of our commitment to develop closer working relationships with our partners worldwide,” comments Jeremy Deaner, chief executive officer at AmberFin. “It is a strong strategic fit as it will allow Encompass to provide its clients with an array of services that that will meet the demands of today’s evolving media environment. By deploying custom automated workflows based on AmberFin iCR, Encompass can now provide everything from the creation of high resolution mezzanine files to the delivery of content to mobile platforms.”

“Digital media services across multiple platforms – including mobile – will comprise an important sector for the Singapore economy as the country gears itself to become a global media city. While innovation will remain a key driver in this development, what will sustain this momentum is the hub’s ability to generate economic value through mobile content. As such, our partnership with AmberFin cannot come at a better time as discerning customers are looking towards monetizing content across different platforms and in much larger volume,” says Deepakjit Singh, managing director for Encompass Digital Media.

“We have been AmberFin iCR users for four years. And the company’s track record in being able to respond to the evolving media landscape, and serve Encompass’ steadily expanding enterprise operations, makes AmberFin’s innovative media processing platform worthwhile.”

With the increased workflow automation facilities offered by AmberFin, the Transcode Farm Controller and extended UQC system will enable staff at Encompass to process and review more files and material in less time while keeping headcount constant.