AmberFin to focus on workflow efficiency at IBC 2013

AmberFin says that it will use IBC to highlight the importance of scaling versatility, high calibre quality control resources and cost efficient media transformation platforms in the file-based workflow market space.

Among other developments, AmberFin will debut a strategic extension to its iCR (intelligent content repurposing) family of modular software products. The new iCR Transcode Farm Controller functionality builds on AmberFin’s market leading multi-format transcode capabilities. It significantly increases the flexibility and versatility of a multi-node transcode environment, bringing improved resilience and robustness while simultaneously generating cost savings through more versatile network licensing capabilities.

AmberFin will also showcase an enhanced version of its Unified Quality Control (UQC) platform. This new release extends the UQC ecosystem to support best-of-breed third-party tools and fixes in areas such as loudness control and multiple language support for media files.

“The key AmberFin message at IBC this year is the importance of high quality production tools combined with the versatility to scale your ingest, transcode and QC systems to meet the precise needs of your enterprise operations now and in the future,” says Jeremy Deaner, chief executive officer at AmberFin. “Whatever the size of your media facility, wherever in the world you are based and whatever the needs of your customers, AmberFin can help increase quality, efficiency and profitability in your file-based enterprise operations.”

At IBC 2013, AmberFin will also demonstrate iCR platform’s support for IMF (the Interoperable Master Format). IMF is a new SMPTE file format designed to create a single – standardised – master bundle for distribution of versioned content between businesses into multiple territories.

In additon, as part of its AmberFin Academy initiative, AmberFin will demonstrate the latest version of its MXF (Material eXchange Format) Desktop software application. AmberFin MXF Desktop is a free software application that adds MXF awareness to PCs running Windows XP or Windows 2000 operating systems.