Amsterdam Arena’s Jeroen van Iersel joins Sports Venue & Fan Engagement Summit at ISE 2018

Jeroen van Iersel

SVG Europe and PanStadia & Arena Management are delighted to announce the addition of Jeroen van Iersel, marketing manager at Amsterdam Arena, to the already extensive line-up of speakers at the Sports Venue & Fan Engagement Summit. A full-day examination of the technologies and techniques informing the experience of the modern sports stadium, the Sports Venue & Fan Engagement Summit will take place in room E102 of the Amsterdam RAI on 8 February.

With a background in media and years of sales and marketing experience, Jeroen joined the multifunctional Amsterdam Arena – best known as the home of AFC Ajax and Dutch national teams alongside a wide variety of entertainment events – in 2011. Jeroen is responsible for new content and event strategies, marketing communications, in-stadium digital media, customer journey optimisation, and innovation in fan experience.

At Sports Venue & Fan Engagement Summit he will join moderator and Pan Stadia & Arena Management editor John Sheehan and the pre-announced panellists: Paul Lipscombe, Ashton Gate Stadium, Head of Technology; James Middling, Mott MacDonald, Global Head of Sports and Events; and Jeroen van Iersel, Amsterdam Arena, Marketing Manager.

The event is completely free to attend. For a full programme, and to register, please visit

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