Antti Laurila joins Broadcast Solutions GmbH as new division is established
Broadcast Solutions GmbH has announced that Antti Laurila is joining the company as director Broadcast Solutions products. The commitment of Laurila coheres with the start of the new business division, Broadcast Products. With the new division Broadcast Solutions is strengthening the sale and rental of exclusive and innovative products in defined areas or as worldwide distributor. As product sales director Antti Laurila is responsible for all matters within the newly-established division and reports directly to CEO Stefan Breder.
For more than 12 years Laurila worked for Nokia Networks in different management and technical expert positions, gaining a deep understanding of mobile networks and applications, pushing standardisation processes as well as leading international teams. In his latest position as CEO of Finnish systems integration company Qualitron he was also head of the company’s subsidiaries in Russia, Kazakhstan and Georgia. During this time, he successfully led sales negotiations with customers, governmental organisations, and ensured profitability of the Qualitron company.
In his new position Laurila will be responsible for the newly established division Broadcast Products. The goal is to increase the market share of the existing products within the Broadcast Solutions products portfolio. The future goal is of course to boost the division with new products to be integrated and which fit in the overall strategy of Broadcast Solutions to even more establish the company as a full-service broadcast solutions provider.
Antti Laurila on his new position: “I very much look forward to my new position at Broadcast Solutions, being one of the biggest System Integrators in Europe. I am sure that, with my experience in leading international teams and pushing product developments, Broadcast Solutions can benefit from my skills. The development of the new Business division `Broadcast Products` will play an important role in the company’s future success.”
Stefan Breder, CEO at Broadcast Solutions, adds: “We are very happy to have Antti Laurila with us leading the new products division. Over the years we have gathered a variety of high-class products and now we intend to take the product sales and rentals to the next level. We are sure that Antti is the right choice to further develop our products offering and to ensure future growth.”