APT, Emirates ink global partnership
The ATP and Emirates have released details of a new global partnership in which Emirates will become the Official Airline of the ATP World Tour, as well as the new title sponsor of the ATP Rankings.
Taking effect as of 1 January, the five-year-agreement entails Emirates becoming an Official Platinum Partner of the ATP World Tour, as well as the season-ending Barclays ATP World Tour Finals, through 2017. Global promotional rights and on-site presence at tournaments throughout the season will allow Emirates to engage with viewers across a host of different mainstream and digital platforms. These will include integration of Emirates into programming on ATPWorldTour.com and ATP World Tour Uncovered presented by Rio, the Tour’s weekly magazine-style television show broadcast in more than 150 countries worldwide.
Brad Drewett, ATP executive chairman and president of ATP, comments: “We’re delighted to welcome Emirates as the Official Airline of the ATP World Tour. It’s fantastic news for men’s professional tennis that a brand of Emirates’ global stature has pledged their support to the ATP World Tour for the next five years. This long-term commitment from Emirates is a testament to the world-class entertainment that is enjoyed by millions of fans across the world on the ATP World Tour.”
Sir Maurice Flanagan, executive vice-chairman of Emirates Airline and Group, adds: “This tie-up with the ATP World Tour and Rankings is a perfect addition to our existing portfolio of global sports sponsorships. It will allow us to share in the sporting passions of our customers and bring them closer to the players. We see it as a natural extension of our current presence at high profile tennis events including sponsorship of several ATP World Tour Masters 1000 events, the Emirates Airline US Open Series and being an official partner of the US Open. Through our global network and carefully selected sports sponsorships, Emirates successfully unites and engages fans and we look forward to working with the ATP to maximise on the consumer experiential and digital media opportunities this sponsorship presents to us.”