Arqiva selected by Red Bull Media House to distribute live sports content
Communications infrastructure and media services company Arqiva has announced a new partnership with multi-platform media company Red Bull Media House to distribute live video sports content to international broadcasters.
As part of an exclusive multi-year occasional use (OU) partnership, Arqiva will be responsible for distributing the content, and delivering it globally through Arqiva’s teleports to the rights takers.
Since its launch in 2007, Red Bull Media House has established a reputation as an innovator, creating premium content for both special interest and broader audiences across TV, mobile, digital, audio and print.
Red Bull hosts a range of sports events across the globe, including the Red Bull Cliff Diving World Series and the UCI Mountain Bike World Cup. Though the exact schedule has yet to be confirmed, one of the key sports Arqiva will handle as part of the contract is the second season of its beach volleyball coverage.
David Crawford, managing director of Satellite & Media at Arqiva, commented: “It is always great to gain a new media partner, but the fact that we’ll be working alongside a global company that is pushing the boundaries in terms of sports content distribution is hugely exciting.
“Arqiva continues to expand its presence across the globe, and the partnership with Red Bull Media House to distribute content to international broadcasters highlights the outstanding, trusted reputation we are developing across multiple markets.”