Arsenal Broadband heads to the cloud for in-house video production workflows

Premier League Football Club Arsenal has deployed the cloud services of Aframe to improve its video workflows and streamline processes. Arsenal creates and manages the vast majority of its video production in-house, creating hours of video footage on a daily basis that consists of documentaries, interviews, match day coverage, amongst others. The content is then published on Arsenal Player – an on-demand online video portal that has signed up over 1.6 million fans. With large volumes and variety of content, Arsenal needed to find a solution that could help it easily and securely manage and share content, as well as work collaboratively in a timely fashion.

The video content plays a huge part in the engagement between the club and the fans, providing them with additional content around the team and the game — which in turn helps drive reach and engagement. Video is also important to the club’s sponsors, partners and licensees.

John Dollin, Senior Systems and Operations Manager, Arsenal Broadband Ltd, commented, “The engagement with our fans and sponsors is key to our overall business strategy and Aframe has been instrumental when it comes to helping us achieve this.”

He continues, “Aframe wasn’t the first time we had tried a video management platform, we had previously tried various file hosting and transfer services, but couldn’t cope with the amount of content we were creating or the complex functionality we required. However, with Aframe, all of the HD media is ingested directly from the camera in its native format and uploaded straight into a secure cloud storage facility through accelerated UDP file transfer technology – saving time and courier charges. This was key for us when it came to the decision process as it enables the team to reliably upload and handle content on a daily basis from remote locations without any loss in quality.”

Arsenal also uses Aframe for logging; a procedure that was previously very lengthy. Arsenal can now go through this process a lot more efficiently and everyone that needs to have access to the video can do so securely via the Aframe platform. “The logging process involves a number of different people in various locations, so it is important that they can all access it easily,” Dollin continues. “Aframe has really simplified the process, as the editors can now download the metadata from the platform and load it in to Premiere within minutes. We can also share the content simply by sending a link, and our teams can watch the footage on any device, which is extremely convenient.”

Dollin concludes, “Aframe is definitely a key part of our future video plans. It is also important for us that Aframe integrates with our MAM system and this is something we are looking to implement in order to streamline the processes even further. In addition to this, the overall technical support we have received from the team at Aframe is also great; they have ultimately become part of our wider video production family.”


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