ATEME powers first UHD VR experience for Super Bowl LI
ATEME’s advanced video compression technology was used for the VR near-live coverage in Ultra High Definition (UHD) of Sunday’s ultimate football showdown between the New England Patriots and the Atlanta Falcons, in partnership with Fox Sports and LiveLike.
They teamed up to offer a virtual and interactive lounge during the game that presented highlights from the game in near real-time via the Fox Sports VR app for iOS and Android devices. Thus, each viewer equipped with a VR handset could experience the game in the same way as if they were sitting in a VIP lounge in the stadium.
For this major event, six Ultra HD cameras placed in strategic locations were used for a complete immersion in the action. ATEME played a major role in this technological first, as each camera was streamed in OTT using TITAN, ATEME’s software-based encoder-transcoder. Supporting any codec and any resolution up to UHD, TITAN delivered the highest video quality at minimum bitrates, which reduced the high bandwidth necessary to provide the service to the consumer home.
“We have worked very closely with ATEME for many years. The scalability and bandwidth efficiency of TITAN Live and TITAN File matches our VR broadcast specificities as well as our customer’s requirements”, said Fabrice Lorenceau, founder and LiveLike head of production. “On top of that, they provide a pristine video quality, which is crucial to get the best user experience”.
Michel Artières, CEO of ATEME: “We’re proud to participate in VR development, and make VR streaming delivery become a reality. The challenge here was to lower the bitrate at its maximum to reach the wider possible audience, while maintaining high video quality.”