ATP Media to utilise WSC Sports’ AI video technology to super-serve fans and provide more personalised content
ATP Media, the global broadcast production and distribution arm of the ATP Tour, has partnered with WSC Sports to support its scalable content creation and digital strategy.
The collaboration will enhance ATP Media’s digital ecosystem and enable it to offer a range of new content solutions to its broadcasters, media rights partners, tournaments and players.
ATP Media will utilise WSC Sports’ AI-powered technology to create an extensive catalogue of short- and long-form highlights, as well as a wide range of videos that feature all the best action on the court, from any match and featuring any player across the ATP Tour.
WSC Sports-generated clips will be distributed in near-live across all ATP Media stakeholders, including tournaments, players, broadcasters and media partners, and delivered to digital destinations including social media channels, websites, mobile apps and ATP Media’s direct-to-consumer OTT streaming service, Tennis TV.
“ATP Media is constantly looking at how we can improve engagement and super-serve our fans. By partnering with WSC Sports, we can deliver even more exciting moments from our tournaments to millions of tennis fans all over the world, at speed and scale,” said Stuart Watts, COO of ATP Media.
Recognising the global footprint of ATP Media, the company will utilise the WSC Sports platform to create more personalised and localised content. Automated footage can be segmented by player nationality, to deliver localised content to highly targeted audiences. By serving fans content that features their favourite local players, ATP Media, its broadcasters and media rights partners can forge deeper connections with tennis fans all over the world.
“We’re excited to partner with ATP Media and empower their digital strategy as they focus efforts on meeting the content needs of their fans worldwide. Our AI-powered technology is proving to be a game-changer for rightsholders and broadcasters across the sports world as they seek to create more content than ever before and at greater speed and scale,” said Aviv Arnon, co-founder and chief business development officer, WSC Sports.
In partnering with WSC Sports, ATP Media joins fellow tennis organisations such as the WTA and Tennis Australia, in addition to over 300 teams, leagues and broadcasters that are using the platform to automate their video production workflows.