ATP, Rolex confirm ‘multi-year’ partnership
The ATP and Swiss watch brand Rolex have announced a new multi-year partnership, taking effect as of 1 January 2013, in which Rolex becomes the Official Timekeeper of the ATP World Tour. In addition, Rolex has extended its existing sponsorship of the season-ending Barclays ATP World Tour Finals at The O2 in London.
Rolex has an enduring relationship with tennis, sponsoring the sport’s leading tournaments and counting Roger Federer among its family of testimonees. The new partnership sees Rolex become an Official Gold Partner of the ATP World Tour.
Brad Drewett, ATP executive chairman & president, comments: “We are delighted to announce our new partnership with Rolex, such a prestigious brand with an exceptional sporting heritage. This new partnership underlines the global appeal of our game to both fans and sponsors alike – it’s a very exciting time to be involved in men’s professional tennis.”