Audi Sport launches dedicated channel with Motorsport.tv
Audi Sport has become the latest manufacturer to launch a dedicated channel on Motorsport.tv, Motorsport Network’s digital OTT platform devoted to racing and automotive content.
As of last weekend, fans of Audi Sport are now able to go behind-the-scenes with the team on an array of motorsport series, including Le Mans, Formula E, DTM and many other customer racing events.
The collaboration sees Audi Sport joining the likes of Mercedes and NASCAR in hosting a dedicated channel on Motorsport.tv, which is becoming the go-to destination for brands teams and stakeholders wishing to activate in the digital space. It also sees Audi Sport extending its reach into new geographies, leveraging Motorsport Network’s 56 million-strong monthly audience.
Stefan Moser, head of Motorsport communications, commented: “We are happy to open the channel on Motorsport.tv, which allows us the chance to increase our audience and reach more motorsport fans from around the world. We look forward to sharing the success of Audi Sport. The 2020 Nürburgring 24 Hours is a perfect time for us to launch the channel.”
James Allen, president at Motorsport Studios, added: ”Starting this weekend fans of the legendary Audi Sport brand can enjoy behind the scenes action and get closer to the sport through this new channel. Audi will be able to share its digital media story-telling with existing and new fans around the world and the videos will additionally be embedded via our Motorsport.tv player on our racing platforms for maximum distribution. Audi Sport is a wonderful brand in our sport; think of Michele Mouton and the mighty quattro and Tom Kristensen the serial winner of Le Mans 24 Hours, both stories captured in our recent ‘Heroes’ movie.”