Aurora Media Worldwide appointed global broadcast partner of Super League Triathlon
Super League Triathlon has named Aurora Media Worldwide as its global broadcast partner in a deal that covers multiple years and territories. Aurora will help Super League to build on the success of both its Championship Series and the SLT Arena Games. The partnership begins immediately with Aurora producing the SLT Arena Games Powered by Zwift at the Queen Elizabeth Olympic Park in London on 27 March.
Super League Triathlon CEO Michael D’hulst said: “We are very excited to be working with Aurora Media Worldwide. Super League and Aurora share a vision for the future of triathlon and the ways in which we can continue to evolve our sport into a true broadcast and digital product to be more engaging and accessible to audiences both of the sport and beyond.”
Lawrence Duffy, managing director of Aurora Media Worldwide, said: “We are delighted to be partnering with Super League Triathlon. Their innovative format is a great fit for Aurora in a very dynamic sport. We are particularly pleased to be producing content across broadcast, digital and social platforms as viewer habits continue to evolve.”
Super League Triathlon held its first race in 2017 and has enjoyed rapid growth ever since, with eight Championship Series events already held and the founding of the SLT Arena Games, a dynamic new format which blends real life and virtual racing to deliver an immersive viewing experience. The Championship Series takes place from August-November.