Avid appoints Jan Lange as regional sales director, central EMEA

Jan Lange is Avid’s newly appointed regional sales director, central EMEA

Avid has announced that Jan Lange is heading up regional sales in Central Europe, Middle East and Turkey from today (April 9). The former senior VP sales/marketing of Cologne-based Media Broadcast GmbH will be responsible for driving Avid’s business and support the Avid Everywhere strategy across the region.

Jan Lange can look back at almost 20 years of experience in the technology industry, both in Germany and abroad. Former positions include VP European sales channels and executive VP direct sales at T-Mobile in Bonn, Germany, general manager DACH region at colt technology services in Frankfurt, as well as director sales EMEA at Virtual Computing Environment Company in London, UK. With his help Media Broadcast GmbH, Europe’s leading service provider for linear and non-linear TV solutions to the broadcast industry, has successfully advanced to the position as innovation driver for digital media within the broadcast industry. Some of his most important sales achievements were the breakthrough of the new digital radio standard DAB+ in Germany, the transformation of the DVB core business driven by the HD requirements, and securing the German IPTV Award in the Most Innovative Technology category for launching multithek, an hbbtv-based hybrid TV solution. In this role, he was also responsible for international business development, resulting in an extensive knowledge of the broadcast industry and the challenges it faces based on the fast changing media value chain.

Jan Lange will be reporting to Tom Cordiner, vice-president of international sales at Avid, and be based at Avid’s German office in Munich. “Jan Lange is a valuable addition to the team, and I’m pleased to welcome him on board,” says Tom Cordiner. “We want to continue our growth in Central and Eastern Europe, Turkey and the Middle East and drive our ‘Avid Everywhere’ vision. I strongly believe that Jan’s comprehensive expertise in this area will help us to further strengthen and expand our business and our presence in this important region.”

“I’m excited to be joining Avid and to be part of the transformation of the media industry through Avid Everywhere,” says Jan Helge Lange. “I look forward to offer my customers an additional element of the media value chain, leveraging the opportunities we have in the Central EMEA region and working with the Avid team.”