Avid brings 3D graphics to European Athletics Championships

European Athletics relied on Avid Maestro | Designer for graphic design and branding during its Championships broadcasts from Berlin earlier this month.

The European Athletics Championships was part of the inaugural European Championships, a major new multi-sport event hosted in Glasgow and Berlin from August 2-12.

The European Championships brought together some of the continent’s leading sports to celebrate world-class sport and talent. This summer, 4,500 elite European athletes from 52 participating countries competed in a range of sports including aquatics, cycling, golf, gymnastics, rowing and triathlon.

The European Athletics Championships, which started on Monday and ran through August 12 in Berlin, needed a reliable and flexible graphics solution to create and deliver eye-catching 3D graphics that interfaced with the different timing and clocking systems for each sport. As the Official Broadcast Graphics Supporter of the European Championships, Avid helped create an impressive graphics viewer experience for this sporting event.

“To stand out in the competitive sports media environment and boost ratings, sports organisations need to find new ways to captivate viewers,” said Jason Cowan, business development manager, Sports and Graphics, Avid. “Maestro | Designer enables designers to create compelling graphics and stunning 3D imagery, turning around hundreds of graphic templates deployed to 30 HDVG engines to support the many sports. It also establishes real time integration with the event’s different timing and clocking systems interfaced to the official European Championship database.”