Avid Interplay Central delivers robust remote editing
Avid’s IBC stand, 7.J20, will feature the latest developments in editing, storage, and graphics that the company has to offer but the biggest news may be something the company, at least publicly, won’t discuss: the ripple effect of Apple’s Final Cut Pro X editing system, one that leaves aside many features that professional editors rely on day in and day out. Those features may only be missing temporarily but for Avid and others in the nonlinear editing system market it opens the door on new customers.
“IBC offers us a great opportunity to connect with our existing customers as well as to meet more potential customers,” says Paul Foeckler, Avid, vice president, Creative Professional Products and Solutions. “At the show this year, we’ll continue to listen as well as showcase our commitment to delivering the products and solutions that meet the needs of the professional –from individual professionals to large enterprises. We want attendees to know that we are here to help them address their needs and make them successful.”
One of the newsworthy product intros will be Avid Interplay Central, a system that allows producers and editors in the field the ability to download low-res proxy video from a server back at the broadcast center or another location. They can then edit a package on the low-res version but have the final version output from the remote server in high resolution.
“European broadcasters are seeking greater speed, productivity, asset utilization, but they also want less complexity. Interplay Central addresses these needs and takes workflow efficiency to new levels by providing intuitive, powerful tools in an open framework that connects people and media wherever they are,” says Jim Frantzreb, Avid’s senior market segment manager, Media Enterprise. “By combining software servers, production asset management and Web technology, it greatly simplifies operations, lowers the cost of administration and support, and virtually eliminates the logistics of maintaining “heavy clients” across a media enterprise.”
In the storage domain the ISIS 7000 version 2.4 will offer enhancements.
“ISIS 7000 v2.4 expands the company’s shared storage system size, which represents a substantial jump in capacity and aggregate bandwidth capacity,” says Dana Ruzicka, Avid’s vice president of Strategy and Planning, Media Enterprise. “Growth in number of projects, HD footage, and production teams are factors driving the necessity for higher media capacity and more real-time performance. This significant expansion of ISIS 7000 addresses those needs.”
Also look for key enhancements to NewsVision, the entry-level news system that gives local and regional broadcasters the ability to achieve greater speed and efficiency in file-based news environments.