Avid launches Interplay Central 1.3 media solution

Developed to simplify media production, installation and maintenance, the latest version of Interplay Central from Avid is said to deliver dramatically improved accessibility for media professionals to create, edit, distribute and manage media. Whether creating news packages, logging reality TV footage or editing and sending video for review and approval, users save several steps with a single browser-based view. Depending on an organisation’s system size and upgrade intervals, Interplay Central can provide significant reduction in both implementation time and cost.

Interplay Central 1.3 is suitable for many users within media organisations, including:

Producers: search and browse media, create shot lists and notes, review and annotate edits;

Ingest Operators and Loggers: rapidly select and tag media by creating markers and subclips for easy searching and speedier editing;

News Directors and Producers: use an iPad to browse rundowns, edit scripts and review video;

Journalists: create complete packages on their laptop with video, audio and scripts; break stories from the field with iPad, iPhone and BlackBerry; and replace printed scripts with iPad Presenter mode;

Management and Operations: reduce costs with a single, lightweight low-maintenance user interface that works across for multiple applications, streamlines workflows and increases productivity.

Dany Harrison, general manager, production, French Services for CBC/Radio-Canada, comments: “We need access to tools that let us maintain a competitive advantage by quickly producing and publishing complete, high-quality stories. With Interplay Central 1.3, journalists working from multiple offices can now access and view material simultaneously. In addition, we no longer need to deploy a dedicated client because Interplay Central 1.3 uses a standard browser, reducing the risk of conflicts with other software installed on the journalist’s PC.”

Additionally, Interplay Central 1.3 now supports the Interplay Production asset management systems and new tools for a broad range of television entertainment and sports production tasks.  It also has important incremental capabilities for news journalists and iNEWS-connected newsroom staff. Interplay Central can be used with Interplay Production and iNEWS, together or separately.