Avid to build on Avid Everywhere ‘strategic vision’
At IBC 2013, Avid will present its range of professional industry-leading production asset management, media asset management, storage, graphics, video editing and audio mixing solutions. The company will also build on its strategic vision, termed Avid Everywhere, that was revealed at NAB 2013, and outline its ongoing commitment to creating the most fluid end-to-end, distributed media production environment in the industry.
Avid will also reveal major enhancements to its line of Media Enterprise solutions with announcements for on-air graphics, ingest and playback, and shared storage.
Avid’s creative toolset will also be showcased, including the latest versions of the industry-standard pro audio and pro video editing solutions, Avid Pro Tools 11 and Avid Media Composer 7 that were released at the end of June. Visitors to the Avid stand will hear from leading audio and video editors about how they’re using these tools to deliver their creative vision.
Finally, Avid will highlight how its global media enterprise customers are experiencing increased ROI and productivity by implementing integrated workflows that enable seamless and faster collaboration and transparent visibility of their assets.