AWS unveils AWS Elemental MediaConnect for live transport workflows

AWS Elemental MediaConnect lets broadcasters and content owners cost-effectively send their high-value live content into the cloud, securely transmit it to partners for distribution or replicating one source to multiple destinations. Using AWS Elemental MediaConnect, customers can build mission-critical live video transport workflows in a fraction of the time and cost of satellite or fiber, and get broadcast-grade monitoring and management. To get started with AWS Elemental MediaConnect,

As streaming video viewership grows and live content creates new monetisation opportunities, the work of producing, processing, and managing live video continues to shift from rigid ground infrastructures towards flexible cloud-based services. Before AWS Elemental MediaConnect, broadcasters, content owners, rights holders, content aggregators, and event venues typically relied on satellite networks or telecom fiber connections to send their high-value content into the cloud or transmit it for distribution.

These approaches are costly to lease and manage, require customers to commit to long-term contracts, and frequently take months to set up. They also lack the flexibility to adapt to changing requirements or new business opportunities.

AWS Elemental MediaConnect is a fully managed AWS service that combines the reliability, security, and operational visibility of satellite and fiber with the flexibility, agility, and economics of IP-based networks. Within AWS, customers can use AWS Elemental MediaConnect to ingest live video from a remote event site, such as a stadium; share video with a partner, like a cable TV distributor; or replicate a live video stream for processing, such as an over-the-top video service. Transport workflows built with AWS Elemental MediaConnect can be reconfigured on demand and easily integrated into other AWS services for monitoring and distribution.

“Broadcasters and other content providers told us they wanted a way to ingest and transmit their live video streams that was reliable, secure, flexible, and fast-to-deploy,” said Alex Dunlap, Amazon Web Services, Inc., General Manager for AWS Elemental. “With AWS Elemental MediaConnect, customers can quickly and easily build video transport solutions that allow them to process and prepare high-value content, share live events globally, create and protect revenue streams, and take advantage of the agility, reliability, and cost-efficiency of the AWS Cloud.”

Arqiva is a leading UK communications infrastructure company, providing services to media and telecom companies that connect millions of people and machines wherever they are through TV, radio, mobile, and the Internet of Things. Arqiva has been using AWS to power its recently launched virtualized OTT and on-demand media management services.

“AWS has given Arqiva the ability to test quickly, only pay for what was used, and produce reliable, high-quality, secured managed services for our clients in a matter of weeks,” said Alex Pannell, Managing Director of Satellite & Media for Arqiva. “The new AWS Elemental MediaConnect service will allow us to be much more responsive in the acquisition and distribution of live and linear video channels, with significantly more flexibility, while expanding our reach globally using the scale of the AWS Cloud.”

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