BBC Sport unveils mobile app for iPhone, iPod touch

BBC Sport has announced the introduction of a mobile application for iPhone and iPod touch devices in the UK. The app’s customisable menu allows users to keep up with their favourite sporting events, encompassing everything from breaking football transfer news to live text coverage of the Premier League, Rugby Union Six Nations championship and the forthcoming F1 season. The app is available to download now from iTunes.

A mobile football live scores section provides a league-by-league overview of the latest scores and goal scorers at a glance, with dedicated match pages for more in-depth information, bringing together starting line-ups, match stats, live text commentary and post-game reports. In addition, a fixtures and results section has been developed to help users monitor the major UK and international football competitions by simply selecting any day in the season from the app’s calendar. There is also easy access to live streams from Radio 5 Live and Radio 5 Live Sports Extra. Other features, including live and on-demand video highlights, as well as an application for Android devices will be introduced soon.

Lucie McLean, executive product manager for sport, BBC Future Media, comments: “Through the huge success of the Olympics we know that audiences love to access sport services through both mobile browser and apps. The new BBC Sport app builds on the success of London 2012 to give users an even easier way to get the content they love, whether it’s checking out how their team got on, following live text updates on the day’s sporting action or catching up with the latest news.”

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