Beach Soccer Worldwide goes for cloud production to create AI-powered fan engagement content

Beach Soccer Worldwide (BSWW) is using a transformative artificial intelligence (AI)-powered, cloud-based content production solution to drive fan engagement for the world’s largest beach soccer tournament, and beyond.

Known for producing premium beach football events, BSWW, which is the FIFA-recognised entity for the promotion and development of beach football across the globe. is set to deliver the world’s largest tournament between 3 and 12 June in one of the top beach football locations in the world at Nazaré, Portugal.

BSWW is working with Singular.live, provider of cloud-based technology for live graphic overlays, easylive.io, a cloud-based streaming production studio, and WSC Sports, provider of workflow automation solutions for sports media right owners.

This event the new solution is going to be used on encompasses several tournaments: the biggest club honour on the continent, The Euro Winners Cup (EWC); and the Euro Winners Challenge. The tenth edition of the Men’s EWC and the seventh of the Women’s EWC will see no less than 218 matches over the course of ten action-packed days.

Producing all the live content for such an event is a huge undertaking yet with WSC Sports, easylive.io and Singular.live, BSWW will rely on the latest cloud and AI technology to deliver a truly innovative content production solution, which will keep fans engaged and informed on all the latest action from the beach.

By leveraging easylive.io’s cloud-based video mixer, BSWW will be able to retrieve and mix live feeds, multicasting the live competition to multiple destinations, with minimum latency and no compromise on quality. In addition, easylive.io’s integration with Singular.live allows for the easy addition of dynamic live overlays directly onto the video, including all the live match graphics and sponsor logos. At the same time, WSC Sports’ AI-powered platform will deliver a greater number of beach soccer highlights to more fans than ever before.

This innovative combination of three cloud-based production platforms ensures that BSWW can deliver a consistent brand experience, at scale, securely, while being able to effectively monetise sponsorship activity. Using this cutting edge solution will help BSWW reduce the environmental impact of producing beach soccer tournaments. Relying on traditional broadcasting methods would have required a considerable amount of shipping and a great deal more power.

“By leveraging our platform, BSWW can effortlessly switch live inputs, VODs, graphics and overlays, without worrying about latency or quality,” said Phillipe Laurent, CEO and co-founder, easylive.io. “The ability to mix everything in the cloud in real time makes delivering broadcast-grade live feeds very easy, quicker and much more sustainable.”

Added Andrew Heimbold, CEO, Singular.live: “BSWW are proving that cloud native platforms can be used for live productions both on small and large scale events, with no compromise on quality for the viewer and, better still, a massive benefit in reducing the environmental impact of any live production. This is not a virtualised remote production in which the same old hardware is just hidden out of sight. These are cloud native, next generation, platforms, partnering and collaborating to prove, once again, that this can be achieved by anyone.”

Noted Ben Mirvis, head of business development, WSC Sports: “We are delighted that BSWW have seen such a positive impact across their owned and operated channels using highlights created with WSC Sports technology. BSWW is a great partner, and we cannot wait to continue to support them during this summer’s competitions to deliver exceptional highlights for the fans.”

BSWW is responsible for the organisation of more than 300 top-class international events in over 30 countries, involving up to 200 national teams and clubs, in both men’s and women’s categories. BSWW has been working with WSC Sports since 2021 and over 300 highlights have been created during that time using its AI-powered platform, bringing fans around the world all the action on the sand within moments of it taking place.