Bloomberg Sports, founded as a vertical division of Bloomberg L.P. and now part of a joint venture with IMG, has released details of a new data analytics partnership with one of Europe’s largest betting houses, Gala Coral.
The new arrangement will give Gala Coral subscribers free access to the advanced analytics data in the recently-launched BSports Match Analysis football product. Launched in September, BSports Match Analysis delivers advanced statistics and predictive analysis for the English Premier League, La Liga, Serie A, Bundesliga, and Ligue 1. Built from in-depth analysis of current and historical data, Match Analysis provides predictive models on the winner, final, half-time score and total goals, breaking down each of the key game factors as well as a host of other information.
Bill Squadron, head of Bloomberg Sports, comments: “We are very pleased to work with Gala Coral as our first soccer data analytics partner. We expect the scientifically based projections, insights and statistics in our BSports Match Analysis product to be as popular with fans of football as our work with Major League Baseball has been in the United States.”
“Coral is all about presenting the best possible products and services to help our customers,” adds John O’Reilly, Gala Coral managing director. “Bloomberg Sports is the world leader in predictive analytics and the BSports Match Analysis product will be a hit with our customers.”
