Broadcast Solutions announces new distribution agreement with Simplylive

Broadcast Solutions will handle all sales in several regions and countries on behalf of Simplylive

As the result of a new distribution agreement that takes effect immediately, Broadcast Solutions will handle all sales in several regions and countries on behalf of live production solutions specialist Simplylive. 

After intensive market evaluation and a number of projects involving Simplylive products, Broadcast Solutions “recognises massive potential for the live production, replay server and video referee solutions in the live and sports broadcasting industry,” it said in a statement.
As part of the ongoing project to implement a UHD remote production centre for customer Streamteam Nordic, Broadcast Solutions uses Simplylive’s products on a large scale.
The project will be ready for the production of the Finnish ice hockey with more than 500 matches per year, starting in season 2018/2019. Video refereeing will be done at the central location, using the Simplylive’s Ref&Box product. Simplylive’s servers will be used also for SuperMotion replays and digital recording.
The distribution deal covers Finland, Hungary, the Baltic states (Estonia, Latvia, Lithuania), the CIS countries (Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Moldova, Tajikistan, Uzbekistan), Turkmenistan, Ukraine and Georgia), Russian Federation and Spain. Both companies will also work together with several sports organisations and in some other regions. 
Luc Doneux, managing director at Simplylive, remarks about the distribution agreement: “We are particularly excited to partner with Broadcast solution for these territories. They are bringing the local and technical expertise we need to reach all the customers of these regions.”
Antti Laurila, Sales Director at Broadcast Solutions, comments: “We are very happy to include the Simplylive products in our portfolio. With some installations going on right now the products proofed their innovative power regarding future-driven development and ease of use. We work closely together with several sports organisations and already see the power of the Simplylive products in ongoing installations. Therefore we are even more confident to supply our customers with future-proof solutions that make their work easier.”

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