BroaMan cites “overwhelming response” to latest devices

German fibre network giant BroaMan is delighted to report an overwhelmingly successful launch of the new Repeat8-NANO and Mux22-Intercom devices, which were introduced to distributors, broadcasters and the media at this year’s IBC 2017 in Amsterdam.

According to technical sales manager Maciek Janiszewski, the response from customers in this sector could not have been more positive. “Despite other similar products populating the market there remains a constant need for smaller interfaces, which we have identified — and one with the ability to handle 12G-SDI and 4K transmission for which this is perfect. We have reduced the channel count and size from the original Repeat48, but have maintained the same highest quality.”

BroaMan MD Tine Helmle added: “At the same time the price/performance ratio is amazing, and at the same time we have managed to move the larger Repeat48 and Repeat48WDM to a much lower price point.  It is the cost-per-channel that is such a significant feature of this series — and that was certainly the most frequent comment we received at IBC.”

He said it was also reassuring to receive confirmation from customers that the features they felt were unique were indeed specific to BroaMan. Foremost was the integrated mounting plates, which obviate the need for taping or strapping the box, since it can be mounted to any surface via two screws. In addition, the device uses 5V external power supply by default, but at the same time also works with 12V external PSUs. Finally, it can operate for all types of signals — from 3G-SDI to MADI — without any software to switch the port type.

And customers were quick to back up their recognition of these attributes — so much so that Janiszewski anticipates fulfilling orders for these interfaces in the first few weeks following the show, running into three figures.

His conclusion? “We have proven that there is specific market for a simple and cost-effective point to point system,” he said. “And while we believe we will sell multiple simple NANOs for this purpose, we envisage a lot of larger projects where NANO is just a tiny part of a larger and more advanced network utilising our other popular series, such as Repeat48, Mux22 and Route66.”