BT chooses Blackbird for ultra-fast cloud-native video editing and publishing for OTT and VOD delivery
BT has chosen Blackbird for ultra-fast and sustainable cloud-native video editing and publishing. Working in conjunction with the head of content operations Pete Harvey, the BT Content Operations team will use Blackbird to access and edit multiple live broadcast streams of sports and other content for the fast production of assets for downstream distribution to over the top (OTT) and video on demand (VOD) channels for viewers to enjoy.
Blackbird CEO Ian McDonough commented: “We are truly delighted to have a company as important and innovative as BT as a new client. The focus is working with BT on the fast turnaround of VOD content produced from BT’s live broadcasts and Blackbird will significantly improve speed and efficiency – providing end customers access to content in a shorter time scale. In addition, with BT’s increased focus on remote working and migration to cloud architecture, the flexibility, resilience and carbon efficiency of the Blackbird technology make us an excellent and future proofed fit.”
Blackbird’s cloud native video editing and publishing platform provides rapid access to video content for the easy creation of clips, highlights and long-form content to multiple devices and platforms. The company drives awareness, reach and monetisation for brands in the sports, news, entertainment and enterprise sectors, with customers including Tata Communications, EVS, IMG, Deltatre, A+E Networks, NHL, Eleven Sports, Riot Games and Arsenal FC.