BT Sport inks three-year deal with Betfred

The deal means that all of Betfred’s 1,370 bookmakers across the UK will have access to BT Sport – comprising BT Sport 1, BT Sport 2 and ESPN – for the next three years.

BT Sport will be delivered as part of the bookmaker‘s own Betfred TV service. Betfred customers will be able to watch and bet in play on a huge range of events including one of the most comprehensive line-ups of live football available. This includes coverage of 38 games from the Barclays Premier League, with 18 of the ‘top pick’ games. These include the London derby between Tottenham and Chelsea on September 28 and the Merseyside derby as Everton play host to Liverpool on November 23.

In addition, BT Sport will show top flight live matches from football leagues around the world including Italy, Germany, France, Brazil and the US, as well as games from the Scottish Professional Football League, FA Cup ties for the next five seasons including the final, and live coverage from the UEFA Europa League.

Bruce Cuthbert, director of commercial customers, BT Sport, says: “We are delighted to announce our first major contract in the gaming space. It is fantastic that Betfred has signed up to put BT Sport in all of its bookmakers. As the largest independent bookmaker in the UK, we could not have hoped for a bigger name as an early customer.

“We are already seeing fantastic levels of interest and sign ups in BT Sport across pubs, clubs and hotels, as hard-pressed owners who have been priced out of the market by Sky in recent years look to offer their customers some really top class sport at an affordable price.”