BT Sport passes the million customer mark

BT has announced that more than a million households are ready and equipped to enjoy the start of the Barclays Premier League on BT Sport this coming weekend. BT only began to accept orders on May 10, so the million customers for BT Sport have been added in just three months.

The million total includes satellite TV customers – both free and paying – as well as customers who are watching via BT TV. There is a mix of existing BT broadband customers – who have re-contracted their broadband for at least twelve months – and new broadband customers who have been attracted by BT Sport.

John Petter, BT Consumer managing director, says: “We are thrilled with the initial interest shown in BT Sport and the viewing figures to date. To have a million households onboard before the Barclays Premier League has even begun is terrific. We said we would return sport to grass roots fans and they are cheering in large numbers.

“We always said that BT Sport would help us retain and attract broadband customers and that is proving to be the case. We are rewarding our customers for their loyalty and the strategy is working.

“These are early days but we plan to make the most of this initial surge in demand as fans get excited about the football season ahead. Huge numbers of customers are signing up every day, which is testament to how fresh, vibrant and exciting the channels are. The market needed a new entrant to shake things up and that is precisely what we are doing.

“It is clear that many customers want BT Sport as well as Sky Sports. The good news for those customers is that they can do exactly that, and save a lot of money by taking our broadband and getting BT Sport for free.”